Protecting your designs

At Dehns we can help you protect not only the technology behind your product, but also, and as equally as important, the aesthetical appearance.

Such investment often brings a high return in terms of protecting the look of the product, but how exactly can that investment be protected?

Whereas patents protect the way things work, designs protect the appearance of a product.  Designs can protect the whole of a product or a particular part of a product.  The features of the design may include its shape or its surface decoration or colours.

Under UK national law, there are two types of protection available for designs – “Unregistered” Design Right and Registered Designs. Under European law there are two equivalent forms of protection which cover the EU. At Dehns, we can advise on how to protect your Designs.

The difference between Designs and Trade Marks?

The key difference between designs and trade marks is their purpose and scope of protection.
Designs generally refer to the visual and aesthetic aspects of a product intended to make it visually appealing and attractive to consumers, with protection covering the product’s appearance rather than functionality. Designs offer temporary protection, requiring renewal for extended coverage. Trademarks, on the other hand distinguish a brand’s goods or services, aiming to protect brand identity and prevent consumer confusion by associating specific symbols or names with a particular source. Tade marks can last indefinitely when actively maintained.

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