Ace Cafe is no stranger to the spotlight having already featured on shows like Top Gear and it’s recently gone viral as part of former Little Mix member, Perrie Edwards’, latest music video for her new single, “You Go Your Way”. The music video has already racked up an astonishing 1.4 million views in the last 2 weeks.

Ace Cafe is clearly more than just a cafe, it’s a strong brand with a global reputation. With such an iconic brand comes the need for a robust IP strategy. Ace Cafe’s registered trademarks are key assets that help to protect its unique identity and reputation. At Dehns, we’re proud to have been working with Ace Cafe for more than 26 years, helping them to protect their trademark and working continuously with them to maximise the value of their intellectual property.

Here’s to many more years of working together to help safeguard what makes Ace Cafe so special!

To view Perrie’s latest music video, please click here.

To find out more about our work protecting Ace Cafe’s trademarks, please click here.